Cathy MacRae

Social Media Manager & Content Creator

Building your brand on social media to increase your online presence in a digital world.

“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin

Our Philosophy

Marketing has changed drastically over the past few years. Social media apps, like Instagram and Facebook, have become significant marketing tools, providing an outlet for you to reach out and connect with potential clients. It gives you the opportunity as a brand to reach out and connect with people in way you couldn’t have imagined a decade ago. It is an amazing platform, but one that changes constantly and makes it difficult to stay on top of it all. Many of you have dipped your toes in the water, but is the time you’re spending on social media an effective use of your time? You know enough to recognize that social media is a critical part of a successful business’ advertising campaign, but with so many different platforms which one is right for you? Furthermore, when do you find the time to do it, and when you do, what should you post about?

That is where we come in!

With Cathy’s expertise, she can ensure that  you have an online social media presence that attracts the right kind of followers that will turn into ideal clients or event participants. 

My Values & Beliefs

Content Needs To Be Purposeful

Effective social media is about quality versus quantity. Content should be planned out and reflective out the business, brand or event it is designed to represent.

Each Account Needs To Be Custom Curated To Attract Followers That Can Turn Into Clients

Determining who your audience is needs to be our number one consideration. Using hashtags and links, and choosing content that will appeal will help us attract the type of followers that will become perspective clients or participants.

Social Media Needs To Connect With Its Audience

Social media is all about connection. It’s about storytelling and making yoru contant relateable. We want to use video, IGTV and Instagram Stories in addition to regular posts to help tell your story.

My Approach

Each social media client has different requirements. Once you reach out, Cathy will get back to you by phone or email to gather a little more information and fully understand what you want to accomplish. Things to consider will include:

  • What do you want to accomplish?
  • What kind of information will you be sharing?
  • Will you be able to provide her with content or will she need to create it?
  • What platforms are you currently using or want to use?
  • How many posts are you thinking of per week?

Once she has a clear idea of what you want, she can put together a quote for services, and then you will have peace of mind knowing that your  social media is in great hands, and doing its job to increase your online presence and to attract the type of followers that will help your business grow.

To learn more, email Cathy at cathy@somedayconsulting.ca or call her at 1-403-619-0528.

Social Media Coaching & Instruction

Some of you are ready to take on your own social media, but need some helpand guidance to understand the basics or maybe some of the newer features (e.g. Instagram Stories, IGTV, Facebook Live, …). One on one social media training sessions are available now. Sign up for a single session or a package of three and we’ll get you going and on your way to your own social media success. 

To learn more, email Cathy at cathy@somedayconsulting.ca or call her at 1-403-619-0528.

Social Media In Action

Don’t Wait Any Longer. Start Making Your Social Media Count Today!